Jingle Dog Parade Branding

Creating a brand for an event, such as the Jingle Dog Parade, provides viewers with essential information about the event, its details, and available merchandise while effectively spreading awareness. I developed a cohesive short-term identity for the event that encapsulates all crucial details, ensuring consistency across all design elements. The event poster is designed to captivate the audience, encouraging them to learn more about the event's specifics. Additionally, leveraging social media posts can generate further traction due to the digital nature of our world. Finally, extending the short-term identity and brand ideation to merchandise such as T-shirts, available for purchase at the event, will help promote the event for years to come.